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Facebook’s Dinosaur Cartoon Mascot

The presence of website cartoon mascots is very much alive! Displaying a cartoon website mascot can help with several aspects that you may not know about. Character illustrations can help with branding, lasting impressions and providing visitors with that warm and fuzzy feeling that you are after. Whether you use a cartoon mascot as an exclusive website mascot or part of your official cartoon logo, your results should improve creating an audience or a larger customer base.

You can continue reading about cartoon mascots here:

Facebook rolled out a new cartoon mascot last week to use in their privacy setting alerts…and we were impressed. What is appealing about the cartoon mascot is that the dinosaur, also known as “Zuckasaurus”, is that of a flat and minimal design. Its simple, clean and is welcoming to all viewers. This almost reminds us of our upcoming BrowCo Bear cartoon.

Here is an excerpt from a recent article on CNN:

facebook mascot

“Hi!” reads one of the new pop-up windows, presumably relaying the sentiments of the new Mesozoic spirit animal. “Sorry to interrupt. You haven’t changed who can see your post lately, so we just wanted to make sure you’re sharing this post with the right audience.”


Fair enough. It’s part of an effort that Facebook has been undertaking for months to clarify and tighten privacy settings, something critics have dinged the site for in the past.


But why a dinosaur?


“Our team looked at a few different characters, saw the dinosaur, and just thought he was the friendliest and best choice,” said Raylene Yung, an engineering manager on Facebook’s privacy team. “Once we tried him out, we saw some great results and welcomed him to the team.”


Dubbed the “Zuckasaurus” by The New York Times in a nod to Facebook CEO Mark Zuckerberg, the (thankfully) un-Barney-like creature joins an ever-growing pantheon of tech mascots.

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